Nick LaRusso, principal consultant at LCG, has over two decades of sales and account management experience as a sales executive, regional director and individual contributor. He has led global sales and account management teams for some of the most widely respected education and education technology companies, including Coursera, Pearson Education, and Blackboard.

With expertise in selling education services and technology, he has developed deep knowledge of university buying decisions. His approach to sales is both scientific and strategic, focusing on:

• Developing needs-based value propositions.

• Customizing solution presentations for key buyers.

• Coaching and training sales teams to drive opportunities to closure through a disciplined methodology.

• Building scalable sales infrastructure to increase consistency in sales performance.

Nick believes strongly in giving back to his community through volunteer work; and his passion for coaching and developing teams extends beyond his professional endeavors.  

Nick teaches Sales Management as an Adjunct Professor at the University of Minnesota's Carlson School of Management.  From 2013-2018 Nick served as a Board member and ultimately Board Chair of the Better Business Bureau’s Institute for Marketplace Trust, the educational arm of the Better Business Bureau.  

He actively volunteers as Head Coach for his son’s traveling hockey team, with a focus on helping players understand the value of being coached.  He resides in Minneapolis, MN with his wife, daughter (17) and son (11).  Outside of work and coaching, he enjoys playing hockey, mountain biking, golfing, skiing and most other outdoor activities.

Nick has an MBA from the University of Minnesota’s Carlson School of Management and a B.A. in Economics from Colby College.