LCG (LaRusso Consulting Group) is a boutique consultancy focusing on sales strategy, sales training and go-to-market planning.  With deep expertise in the nuances of selling into colleges and universities, we support any institutions from all industries looking to driving growth and increase revenue.

At LCG, we recognize sales is not a one-size-fits-all approach.  There are universal truths to any sales approach, such as engaging with the right buyer, understanding their challenges, articulating a compelling value proposition and understanding your buyer’s decision process.  However, your company is unique and your buyers want a personalized approach.  It is your job to shepherd them through the buying process.  Our hands-on, consultative approach ensures your organization will deliver unique value and separate yourself from others.